Maven Coffee founder Megan wanted a new brand to speak to independent café clients in less-travelled parts of the country — relaxed, fun, and unpretentiously Kiwi — alongside packaging that could keep print costs down across many small blends.
I named the brand Riley (as in "the life of Riley") and designed a universal bag differentiated by blend-specific stickers, with an illustrated wave motif reflecting the brand's "go with the flow" vibe.
2021
Studio
Design Dairy
Creative Director
Jonathan Templeman
Design Dairy
Creative Director
Jonathan Templeman
Brand Identity
Logotype Design
Art Direction
Packaging Design
Logotype Design
Art Direction
Packaging Design
