Kōkako Organic Coffee Roasters needed a packaging concept for their Single Origin range that could be used going forward as a universal pack that would house any current and future short-run coffees. The challenge involved maintaining brand awareness, functionality of the pack on the shelf (and in transit) as well as allowing each variant to display its own unique character.

The result was a strong, bold, and playful solution that allowed each variant to spread its wings — all while maintaining brand continuity and staying true to Kōkako’s continued commitment to sustainability.