Each Body Island work, whether a film or production, has its own story and distinct visual feel. This meant their design identity needed to be both impactful and subtle, adaptable enough to work well at any size and maintain its distinctiveness, without dominating.

I approached this challenge with the principle of whanaungatanga foremost in my mind — expressing the interrelation and kinship between all elements of creation, within the living and spiritual realms. The strategy was built on bringing fluidity and tension into the relationship between the Body Island brand and the subject matter of any particular element.